DALLAS — BeautiControl, a direct-sales treatment, color and fragrance business here owned by Tupperware Brands Corp., has launched an antiaging and wrinkle product called Regeneration Tight, Firm & Fill. 

This story first appeared in the March 14, 2008 issue of WWD. Subscribe Today.

Regeneration Tight, Firm & Fill is formulated with a patent-pending triple-action peptide complex and “Hyaluronic Filling Spheres” to help fill in wrinkles and plump up skin, which BeautiControl claims will help result in a younger-looking appearance within one to six hours and long-term benefits with continued use.

The product is formulated to aid the production of collagen, so that the skin appears firmer.

The “addition to our arsenal of antiaging products is just the beginning — the concept of Regeneration Tight, Firm & Fill will continue to expand later this year with products that make an immediate and profound difference,” said Gary Jones, vice president of product development at BeautiControl. 

The product is priced at $48.50 for a 1-oz. jar.

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BeautiControl has more than 130,000 independent direct-sales consultants across the U.S., Canada and Puerto Rico, and is looking to grow with high-tech products that are formulated at the BeautiControl Research Institute, a 350,000-square-foot facility that opened here last year.

“We develop, test and manufacture our own products at our own research institute,” Jones said. “This is very unusual in today’s marketplace. It’s very expensive to create and control your own product formulations, but we do [it] to give consumers the best.”