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Special Issue
Beauty Inc issue 02/16/2016

Beauty Inc. heads to Flushing, Queens, to scope out the neighborhood’s wildly different beauty hot spots—one all-American, the other 100 percent Korean.

Mission: Splurge on Skin Care
Shirley Wu is serious about skin care. The 49-year-old got hooked on the La Prairie Skin Caviar Luxe Cream a couple years ago, and says its pricey star ingredient made her skin so smooth and soft she now swears by a strict regimen from the brand. Wu stopped into her neighborhood Macy’s to replenish items in her extensive routine, which includes two toners (she switches formulas depending on the season), plus La Prairie’s Foam Cleanser and Skin Caviar Luxe Eye Lift cream. She never shops online and relies on a trusted sales consultant to introduce her to new products. When it comes to makeup, Wu, a jewelry-seller on Canal Street, is brand loyal to Chanel, but was swayed by a La Prairie foundation after learning it, too, contains caviar. “I don’t keep a budget in mind,” says Wu about shopping for beauty. “I’ll pay any price for a potent ingredient.”

This story first appeared in the February 16, 2016 issue of WWD. Subscribe Today.

Total spent at Macy’s: $1,573.25

Mission: Last-Minute Holiday Shopping
A K-pop fan since middle school, 18-year-old Naomi White is just as enthused about Korean skin-care products. “I wanted to get on the bandwagon,” says the college freshman. White popped into The Face Shop while she was in town for winter break, on the hunt for sheet masks to give as holiday gifts to friends and family. Even White’s mom is on board with the K-beauty craze. “I’m not a heavy face-mask user, but my mom is really, really into it,” she says. Despite the occasional splurge on a MAC lip pencil, most of White’s beauty budget is devoted to Korean finds from brands such as Tony Moly and Nature Republic. “I’m doing a purge [of old products],” says White, who researches extensively on YouTube (her favorite guru is Zabrena) before buying. “Within the last few months I’ve spent $500 or $600 on new [skin care].”

Total spent at The Face Shop: $53.57

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