Appeared In
Special Issue
Beauty Inc issue 04/12/2013

When fashion brands like Louis Vuitton and Versus conjured up a Sixties vibe for spring, it seemed only fitting that beauty follow suit. To complement summer’s mod-squad mood, brands like Marc Jacobs, Revlon, NYX and Esteé Lauder are ushering in pops of orange-toned reds and pinks. “Orange has some of the same excitement that red has, but because of the yellow undertone, it has a bit of playfulness as well,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “But when you use these colors against a dramatic contrast like black, it gives off a psychedelic feel.”

This story first appeared in the April 12, 2013 issue of WWD. Subscribe Today.

Top to bottom: Clarins Crystal Lip Balm, $26; Revlon Baby Stick for Lips & Cheeks, $8.99; NYX Butter Gloss, $5; Estée Lauder Pure Color Sheer Rush Gloss, $24; Misslyn Hairlights Hair Mascara, $10.50; Stila Countless Color Pigments, $22; Marc Jacobs Daisy Eau So Fresh, $75; Blow Pro Smooth You Only Smoother Advanced Smoothing Spray, $22; Natura Bisse C+C Vitamin Splash, $55.