When it comes to the newest fake tanners, a sunkissed glow is just the beginning.
This story first appeared in the May 8, 2009 issue of WWD. Subscribe Today.
Clockwise from top left:
Self Sun Body Airbrush Spray
Thanks to a multiangle spray dispenser, this quick-drying, antioxidant-packed, skin-softening mist aims to mimic the effects of a spa-grade airbrush tanning treatment. ($20; Clinique counters, clinique.com)
Sun Sponger Custom Self-Tan
From the company that pioneered the airbrush sunless tan comes this ergonomically designed, sponge-topped applicator that promises an even, effortless glow without any telltale stained fingertips or palms. ($39; Bluemercury, CVS Beauty 360, Henri Bendel, modelco.com.au, sephora.com)
Everyday Perfect Legs
This one-shade-fits-all tan comes in a unique dual-chambered tube: one side lends limbs a hint of bronze tint while the other contains gradual tanning ingredients that develop over time. Bonus: Aromaguard fragrance technology reduces the smell of DHA by 70 percent for a less malodorous experience. ($45; sttropeztan.com)
Cellufight Anti-Cellulite Self-Tanner
A proprietary anticellulite complex combines with caffeine to stimulate blood flow, algae to boost cellular metabolism and skin-tinting DHA to give extra waist-whittling and thigh-tightening benefits. ($40; Bergdorf Goodman, Henri Bendel, sephora.com, tarte.com)
Bare Bronze Gradual Firming Body Moisturizer
Caffeine-rich guarana extract and superhydrating murumuru butter lend this gradual glow-enhancing moisturizer skin-firming and softening benefits. ($18; Victoria’s Secret, victoriassecret.com)