But in September, the company is celebrating men’s style by partnering with Warner Brothers and Guy Ritchie’s “The Man from U.N.C.L.E.” on a film-inspired grooming box.
The movie, which premieres on Friday, focuses on a CIA agent (Henry Cavill) and a KGB operative (Armie Hammer) who must join forces on a mission against a criminal organization. Channeling the film’s sharp and elegant main characters, the product assortment will include a variety of brands like C.W. Beggs, Das Boom and V76 by Vaughn, among others.
“There’s a whole popularity now with men taking more time for themselves like grooming their beards and buying more products,” said the film’s costume designer Joanna Johnston, who also did the wardrobe for films like “Mission Impossible — Rogue Nation” and “Forrest Gump.” “They are doing something that they didn’t do years ago.”
Also, the box will include a limited-edition 11-function pocket multitool to tie into the film’s focus on two secret agents.
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The limited-edition box can be purchased by Sept. 10 at Birchbox.com/manfromuncle for $20.
“’The Man from U.N.C.L.E.’ offers a witty, sophisticated take on men’s style,” said Brad Lande, general manager of Birchbox Man & Lifestyle. “We’re engaging our audiences across all Birchbox Man touch points including special product, content in our digital magazine, contests on our social media platforms and in-store promotions at our SoHo flagship.”