By  on February 10, 2015

In an attempt to show Chantecaille in a fresh, modern way, the company has enlisted fashion photographer Jamie Beck of Ann Street Studio to create a rose-themed campaign for its new Rose de Mai Face Oil.

“We wanted to create something that could be used on our social media channel. Not just for our Instagram, but for our Web site and our retailers,” said Sylvie Chantecaille, founder and president of Chantecaille, who added that Neiman Marcus is picking up the graphics to display in-store, in its Beauty Cue newsletter and on its Web site.

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