Cover Girl

Coty Inc. has appointed KKR executive Gordon von Bretten chief transformation officer.

The appointment comes as Coty and KKR navigate the possibility of KKR buying a majority stake in a handful of Coty’s professional brands, including Wella and OPI, and at the same time as Coty struggles with declining sales prompted by the coronavirus crisis, and continues the years-long effort to turn around its consumer division, which houses Cover Girl and other mass-market brands.

At KKR, von Bretten has spent five years as an operating partner with KKR Capstone, the in-house operating team of KKR, where he focused on corporate carve-out and value creation across the KKR portfolio. He has also worked with turnaround expert AlixPartners and A.T. Kearney, where he focused on restructuring and performance improvement.

For more from WWD.com, see: 

With KKR Deal, Will Coty Actually Simplify the Business?

Coty’s New CEO Has Beauty Experience. But Is That Enough?