The Kim Kardashian effect will be front and center at makeup counters come spring, with the number of contour products set to explode. “It’s the new diet for the face,” says celebrity makeup artist Mario Dedivanovic, who has worked with the reality juggernaut for the last seven years. “Now, there’s such a demand for it,” he says, noting that contouring with makeup is on par with brows for the ability to transform the face. A slew of spring launches aims to simplify contouring.

Here, a selection.

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