What are the top sellers in skin care’s hottest category? Retailers share their standouts.
Ulta
Dermalogica Multivitamin Power Recovery Masque, $48
“This is a universal product that anyone can use, regardless of their skin type.”
—Heather Holoubek, senior prestige skin care buyer
Sephora
Sephora Collection Fiber Masks, $6 each
“Clients are drawn to their affordability and ease of use, and they appreciate options.”
—Elizabeth Hayes, vice president/divisional merchandise manager, Sephora Collection
Bluemercury
M-61 Powerful Skincare Fast Blast Mask, $50
“It’s easy and it works, brightening and giving the glow everyone is looking for. It’s an instant pick-me-up that only takes two minutes.”
—Marla Malcolm Beck, founder
Duane Reade
Avène Soothing Moisture Mask, $26
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“Customers love that this doesn’t need to be rinsed off.”
—David Bradley, category manager, prestige beauty
Barneys New York
La Mer’s Lifting and Firming Mask, $230, & Tatcha Luminous Deep Hydration Lifting Mask,$95
“Customers love the creamy texture from La Mer; Tatcha appeals to those who prefer paper masks.”
—Jennifer Sunwoo, general merchandise manager, women’s