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Face Mask Moment

What are the top sellers in skin care’s hottest category? Retailers share their standouts.

What are the top sellers in skin care’s hottest category? Retailers share their standouts.


Ulta

Dermalogica Multivitamin Power Recovery Masque, $48

“This is a universal product that anyone can use, regardless of their skin type.”

—Heather Holoubek, senior prestige skin care buyer


Sephora

Sephora Collection Fiber Masks, $6 each

“Clients are drawn to their affordability and ease of use, and they appreciate options.”

—Elizabeth Hayes, vice president/divisional merchandise manager, Sephora Collection


Bluemercury

M-61 Powerful Skincare Fast Blast Mask, $50

“It’s easy and it works, brightening and giving the glow everyone is looking for. It’s an instant pick-me-up that only takes two minutes.”

—Marla Malcolm Beck, founder

Duane Reade

Avène Soothing Moisture Mask, $26

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“Customers love that this doesn’t need to be rinsed off.”

—David Bradley, category manager, prestige beauty

Barneys New York

La Mer’s Lifting and Firming Mask, $230, & Tatcha Luminous Deep Hydration Lifting Mask,$95

“Customers love the creamy texture from La Mer; Tatcha appeals to those who prefer paper masks.”

—Jennifer Sunwoo, general merchandise manager, women’s