(Red), the charity founded by Bono and Bobby Shriver in 2006 to get businesses and people involved in the fight against AIDS, has inked its first beauty partner: Fresh Beauty. The LVMH Moët Hennessy Louis Vuitton-owned brand has created the limited-edition Suga(Red) Lip Treatment Sunscreen SPF 15, a crimson-packaged version of its signature Sugar Lip Treatment, $22.50. The treatment itself is clear, making it suitable for both genders, noted Jean-Marc Plisson, chief executive officer of Fresh. The product will bow on Dec. 1, World AIDS Day.
This story first appeared in the August 12, 2015 issue of WWD. Subscribe Today.
(Red) has raised more than $315 million to date through product sales, and 100 percent of the funds raised benefit the cause. Deborah Dugan, ceo of (Red), said the organization has helped save more than 20 million lives since its inception.