By  on February 22, 2016

Hourglass Cosmetics has found its perfect lighting with Mark Seliger. The beauty brand and renowned photographer are set to launch a new ad campaign for the cult favorite, Ambient Lighting Powders. Seliger directed and scored a short film for the beauty brand, which will be released on on Feb. 23. WWD has acquired an exclusive look at the film.

While the formula of the products will remain unchanged, the new campaign centers around the theme, “Create Your Perfect Light.” The ads will run in fashion and beauty print and digital outlets this spring and there will be a complementary social campaign, kicking off in February. Hourglass will host in-store events across the globe to tie to the campaign.

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