By  on November 12, 2019

Ipsy’s business-model diversification continues.

The company is set to launch its first brand, Complex Culture, on Nov. 15. The line has eight vegan, cruelty-free makeup brushes with names that aim to take confusion out of the process, like “angled foundation,” “precision concealer” and “allover shadow.” They have biodegradable handles and syn-tech bristles. The line also includes two makeup bags.

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