In the latest of a flurry of licensing deals signed in the wake of Xcel Brands Inc.’s acquisition of Isaac Mizrahi, the company has inked a worldwide licensing agreement with The Cloudbreak Group LLC, to develop, manufacture and distribute fragrance, bath and body, home fragrance and other related beauty products for the Isaac Mizrahi New York brand.
As reported, Xcel acquired the Mizrahi business at the end of September, and since that time has signed eyewear, footwear, handbag and jewelry deals.
“In any brand, you want four legs under the stool — sportswear, denim, home and beauty,” Robert D’Loren, chairman and chief executive officer of Xcel Brands, Inc., told WWD. “This is the beginning of our beauty leg. We will begin with fragrance, bath and body and home fragrance, and eventually branch into other categories, such as color cosmetics. We are working across all categories to make Isaac Mizrahi a true lifestyle brand.”
The first beauty products are expected in fall 2012 in department and specialty stores in the U.S. and in selected international markets, including Asia and Europe. Also expected for fall, D’Loren said, are intimates, denim, bridal, outerwear and home, as well as the already announced eyewear, footwear, handbag and costume jewelry lines.
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Tom Butkiewicz, ceo of The Cloudbreak Group, noted that the designer’s high profile along with the fact that he’d never had a fragrance or beauty presence made the deal attractive to The Cloudbreak Group.
“Many designers with available licenses are either up-and-coming or have had other beauty licenses in the past,” said Butkiewicz. “Isaac hasn’t, and that’s hard to find. As well, he has had success in a number of different channels of distribution.”
“A woman gets all her mystery from the scent she wears,” said Mizrahi, who is now creative director of Xcel Brands Inc. “It precedes her and it is her calling card. I can’t wait to launch my first signature fragrance.”