For aesthetician Jillian Wright, it’s all about keeping things simple.
“I personally don’t think a product line should be 300 stockkeeping units,” she said.
Wright’s skin-care collection echoes this philosophy. The range, made up of items like cleansing buffing grains, peptide serums and brightening powders, is based on her 14 years of experience at her outpost on Manhattan’s Madison Avenue, Jillian Wright Clinical Spa.
“There is something very special when someone trusts you with their face. I have a bird’s-eye view of skin. It’s up to me to be skin-care detective and figure out the clues to make it healthy and gorgeous,” she said. “This experience is a major factor in my line.”
Jillian Wright Skin Care launched in March and was inspired by her namesake clinical spa, which specializes in custom skin care utilizing high-tech modalities. Ingredients, which she also uses for her professional treatments, include poppy seeds, lilac stem cells, and cranberry. The range features 12 regimen-based products priced between $38 and $115 sold at her spa and e-commerce site. Although Wright just introduced her site in September, she’s planning what’s next for the company.
In October 2014, Wright will launch three new products. The first is an antiaging eye cream, to be priced between $85 and $125. “Your eye area is five to 10 times thinner than the rest of your face,” she said. “It is important to have an eye cream that targets fine lines, wrinkles, dehydration, puffiness and dark circles.” She claims her cream will not irritate the under eye area and will ward off premature aging.
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Next is a nourishing night cream, preliminarily priced at $150. The cream, which follows an existing version for oily skin types, will target dehydrated and damaged skin. Key ingredients include peptides, ergothioneine and Kombucha, a fermented black tea.
To optimize the performance of her products in her namesake spa, Wright uses an LED light, said to create new healthy skin cells by stimulating collagen and elastin. “I used to shy away from beauty devices, but now blue light is critical to my facial treatments at the spa,” she said. Wright recommends a consumer-friendly LED light battery-powered mask called the Skinvel Hands Free Mask that retails for $199 at her spa and on her site for at-home treatments.
Inspired by this LED technology, Wright hopes to introduce a blemish serum that will work with the light to speed up the healing process. “Blue light is antibacterial and antimicrobial,” said Wright. “When you combine that with ingredients that fight acne and aging, it’s a win-win situation.”
Keeping the environment clean is an important part of her brand philosophy. When finished with the products, Wright doesn’t recommend throwing out the packaging, in fact the outer casing can be used to grow wild flowers. “I would love to create some sort of gift box that can transform into something else,” she said when talking about future plans for the packaging. “I’m open to exploring other materials such as pulverized stone, tin or bamboo, but it has to be healthy for the environment.”
In terms of future retail distribution, Wright anticipates her products to be sold in brick-and-mortar by the end of 2014 and is concentrating on the U.S. markets luxury boutiques, spas and hotels.
“I’m not opposed to looking into high-end luxury boutique spas, hotels and stores in Paris and London,” said Wright. “But I’m not going to pigeonhole my line. If it’s the right fit, then I’m open to exploring relationships in growing markets.”
Although Wright declined to comment, industry sources believe the three Jillian Wright items will generate $500,000 in sales in their first year at retail.