By  on May 8, 2019

Johnson & Johnson is losing value because of ongoing asbestos litigation, a report from brand value and consulting agency Brand Finance found.

The agency routinely values the world’s biggest cosmetics brands. And this year’s findings show that Johnson’s, which remains in first place, saw a 20 percent drop in brand value, to $10.1 billion, because of ongoing talcum powder and asbestos litigation. “While the baby powder is only a small share of the company revenues, the link to the brand image is 100 percent,” writes Brand Finance in its report.

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