Coconut oil-based beauty brand Kopari is launching at sephora.com in October.
The brand’s seven-product lineup includes Organic Coconut Melt, $36, Coconut Sheer Oil, $44, Coconut Body Glow, $42, Coconut Balm, $32, Coconut Crush Scrub, $28, Coconut Body Milk $30, and Coconut Body Oil, $34. All products will launch on sephora.com, according to the company. Kopari is expected to move into Sephora retail doors in spring 2017.
Kopari, headquartered in San Diego, was founded by husband-and-wife team Bryce and Gigi Goldman, in connection with Kiana Cabell and James Brennan in 2015. Sephora will be the brand’s first retailer, potentially doubling sales, industry sources said. Chief executive officer Bryce Goldman declined to provide sales figures.
“We’re a digitally native e-commerce beauty company and we’ve experienced incredible success in that channel,” Goldman said, adding that the retail expansion will give customers who want to touch and experience the product ahead of time the option to do so. “As we discussed a solution to address this, Sephora was definitely our dream scenario.”
“At Sephora, we strive to find new and innovative beauty brands that offer high-performing, unique products with an authentic story that our clients will love to discover,” said Priya Venkatesh, vice president and divisional merchandise manager for Sephora in a statement. “Kopari checks all those boxes.”
While coconut oil may be a trendy ingredient, Kopari’s coconut oil is different, according to Goldman. The business sources its organic coconut oil for its products from the Philippines — a decision it settled on after sampling different coconut oils from around the world, according to Goldman.
“Obviously there’s a lot of coconut oil out there, but there is definitely a difference when it comes to performance when it comes to a beauty product,” Goldman said. “We spent months trying different coconut oils.”
“This is not your kitchen coconut oil, Goldman added. “We tested dozens of coconut oils from all over the world and found what we believe to be the most premium there is specifically for application on the skin and hair. Our organic oil is sustainably sourced from small family farms in the Philippines.”
Aside from e-commerce, and soon Sephora, Kopari recently launched on QVC. The company is also working on expanding its product lineup, Goldman said. “We have a handful of other ranges in our pipeline that we’ll look to launch next year. The business also plans to open international e-commerce in early 2017, he said.
As the business expands, Kopari, which is currently funded by its founders and angel investors, will likely seek a partner to continue scaling. “That will probably be a channel that we tap to scale us to where we need to be,” Goldman said. Kopari is entertaining discussions with private-equity groups about potentially raising capital, he said.