With her new line, Rose Ray Goddess, energy healer Joan Steele is looking to move from the metaphysical to the material. Sold at Barneys New York, the line has four scented candles ($40 each) and five bases ($195 each) filled with semiprecious gemstones, such as aventurine for stabilization and cat’s eye for abundance. Even the style numbers deal with healing. “These are all high-sequence vibrational numbers,” explains Steele, who notes 555, which is assigned to the amethyst-filled base, harnesses the energy of Saint Michael for protection. Ray of light, indeed.
This story first appeared in the March 21, 2014 issue of WWD. Subscribe Today.