L’Oréal USA disclosed that the team from the University of Texas at Austin took honors as the U.S. winners at its 2016 international business case competition called Brandstorm last week.
Brandstorm is a program challenging undergraduate and master’s students to develop and conceptualize an integrated campaign and strategic recommendation for a L’Oréal brand.
“Programs like Brandstorm demonstrate our commitment to the education and development of junior talent,” said Sumita Banerjee, senior vice president, Talent Acquisition, L’Oréal Americas. “Brandstorm offers these students a chance to solve a real business challenge, get a taste of what it’s like to work at the world’s top beauty company, and gives us a glimpse into the unique insights and perspectives of the next generation of talent.”
This year the students were tasked with creating an international digital campaign to attract a new generation of consumers to La Roche-Posay skin care. The three-student teams analyzed market trends, brand performance and conducted competitive analysis to develop recommendations.
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As part of the program, students had the opportunity to work with New York-based boutique design agency Bolds Creative to amplify their design, animation and digital concepts. Teams also collaborated with L’Oréal executives and brand marketing coaches on the overall experience and approach of the campaign.
This year’s National Finals took place on April 22 in New York City, where eight teams from six schools, including Emory University, Hult International Business School, New York University, The University of California at Los Angeles, The University of Michigan and The University of Texas at Austin competed for the chance to represent the U.S. against teams from 58 other countries at the Brandstorm International Final. That event will be held in Paris on June 30, 2016.
Over the past 24 years, L’Oréal has offered more than 80,000 students worldwide from more than 58 different countries and 360 universities the chance to work directly with top executives in marketing and advertising to gain hands-on work experience and mentorship from industry leadership.