There are numerous examples of female entrepreneurs cooking up beauty lines in their kitchens. Calvin Quallis, former co-owner of a barbershop in New Jersey, gave men equal billing when he turned what started as a hobby of creating his own homegrown beauty concoctions into a business on track to achieve $1.5 million in sales in its first year.

Quallis noticed his barber clients lamenting issues maintaining their facial hair. His solution was a line called Scotch Porter sold in his barbershop. Demand prompted him to expand to other retail partners.

Now, plans call to add 600 high-end salons in addition to a major push for shelf space in traditional retail settings. “We have created an instant gratification demand and our customers have expressed their desire to walk in to a store to purchase our products and avoid the wait times and shipping costs associated with online shopping,” Quallis said. He added there is mounting interest from international consumers. The company recently opened a fulfillment center in Belfast in conjunction with the rollout in the U.K. and Europe. That was supported with a U.K. specific web site, too.

Scotch Porter started out with beard specific products including a Beard Wash, Beard Conditioner, Beard Balm and Beard Serum. The Beard Serum was unfurled in a big way with a digital billboard in Times Square last February.

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Customers began asking for more items resulting in this week’s Scotch Porter skin care launch of Charcoal & Licorice Restoring Face Wash retailing for $18 for 3.4-ounces and Charcoal & Licorice Moisture Defend Face Lotion, which is $15 for 2-ounces. The items launch in conjunction with Men’s Fashion Week.

Quallis added that a full line of hair, body and facial skin care products are in the pipeline for the end of 2016 and beginning of 2017.

The current lineup is comprised of natural ingredients including argan, jojoba and coconut oils. Prices range from $9.99 for a pocket beard comb to $94.99 for a collection of beard items.

And although he has his sights set on total head-to-toe grooming, he believes the hero products are still beard care — despite some prognosticators heralding the end of facial hair. “We have found an increasing demand for beard maintenance products and have seen more men than ever before continue to grow their facial hair. Beards are no trend. They’re here to stay,” he said.