By  on October 6, 2017

Jody Pinson, Wal-Mart’s vice president of merchandising for beauty, is bullish on makeup brushes. During a recent tour of a burnished beauty department in Secaucus, N.J., she spotlighted brush collections that the chain will exclusively offer for holiday.

Pinson said the retailer is focused on providing beautiful brushes that rival prestige channels at value pricing. When she presented a collection of unicorn-style brushes to those attending the tour, they guessed the price to be $50. Wal-Mart will sell the brushes for less than $14.

To continue reading this article...

load comments
blog comments powered by Disqus