Having created an online community of more than 350,000 women who are all seeking the answer to beauty’s million-dollar question, “Does it really work?” Marta Wohrle has a unique vantage point on what women want. Now, she’s capitalizing on the success of her Web site, Truth in Aging, with a growing product line. Formerly the senior vice president of digital at Hachette, Wohrle launched Truth in Aging in 2009 to address what she saw as a lack of credible skin-care information for women 40-plus. After building a robust ratings and review section, Wohrle evolved the concept into a curated e-commerce site, where customer input impacts what brands are sold. Now, Wohrle is taking crowdsourcing to the product development arena, with her brand Truth Vitality, meant to fill white space she perceives via her community’s feedback. In 2012, she launched a hair-care collection with copper peptides to stimulate hair growth; this past year, she launched the Lux Renew, a $279 ultrasound-LED device approved by the Food and Drug Administration. Ever the pragmatist, Wohrle says her brand’s expansion is in the hands of the consumer. “I’m very much pushed by the community,” she says. “If the world doesn’t need another eye cream, I won’t include one.
This story first appeared in the August 14, 2015 issue of WWD. Subscribe Today.
The Gucci-Dapper Dan lineup, which launched today, reimagines archival pieces of the designer — especially tracksuits and jacket styles — in Gucci’s signature fabrics and decorative elements. Gucci leitmotifs, including embroidered dragons, bold letterings and the house’s signature green and red stripes, stand out on bomber jackets, T-shirts and tanks, in addition to tracksuits, which are offered in GG-printed nylon and velour. A new yellow Gucci logo also makes its appearance, inspired by the original sign of Dan’s Harlem store, reports @sandrasalibian. (📸: @ari_marcopoulos_official ) #wwdfashion
Candice Swanepoel’s line, Tropic of C is one of many modern, chic swimwear brands that use Econyl, a fabric made from regenerated nylon that is rescued from things like fishing nets, carpets and plastic landfills and remade into textiles for apparel and carpets. Other swim brands using Econyl include All Sisters, Mara Hoffman, Araks, Adidas and Volcom, to name a few, reports @jessiredale. Read more on sustainable swimwear on WWD.com. Styled by @elmercer (📸: @chrismiggs) #wwdnews
As the veil lifts on the topic of feminine care, modernized vagina-centric products such Queen V The Spritzer Rosewater Spray and vibrators from Smile Makers and Dame Products are growing in availability report @_a_collins and @ellenbthom. Read more on WWD.com #wwdbeauty (📸: @joshuascottphoto)
The Duke and Duchess of Sussex arrived at the Southbank Centre today for the opening day of a major exhibition examining the life of Nelson Mandela that marks the centenary of the anti-apartheid leader.
This is not the first show of royal support for the South African president. In 2015, Prince Harry visited Mandela’s Robben Island prison cell, where he was imprisoned for 18 years by the apartheid regime. Prince Harry also met with Mandela’s widow Graca Machel and toured his office. #wwdeye
Annabelle Neilson, the former model, muse and great friend of the late Lee Alexander McQueen, has died aged 49, according to police. Neilson, whose life was beset by tragedy and illness, was found dead at her Chelsea, London home by emergency services. Police said they are not treating the death as suspicious.
Neilson, whose family had myriad aristocratic and royal family connections, pursued various careers after modelling: She was a star of the Bravo TV series “Ladies of London” and wrote a children’s book series called The Me Me Me’s, which are aimed at helping children explore their emotions, and garnered great reviews when they first came out in 2015. Read more on WWD.com. #wwdnews
At this year’s Fashion Group International’s Night of Stars, @verawanggang will receive the Superstar award. The October 25th gala will also give out three Fashion Star awards to @olivier_rousteing, @annasui and the creative team of @carollim and @humberto. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @lexieblacklock)