Appeared In
Special Issue
Beauty Inc issue 12/11/2009

To keep his face stubble free and smooth, these new razors and shaving preps promise better-than-barber results.

This story first appeared in the December 11, 2009 issue of WWD. Subscribe Today.

 

1. KING OF SHAVES AZOR ADVANCED SHAVING GEL FOR SENSITIVE SKIN
This combination of aloe vera and eucalyptus leaf, spearmint leaf and grape seed oils work to protect skin from the cut of the blade. ($6.99; Duane Reade)

 

2. GIORGIO ARMANI SKIN MINERALS FOR MEN SHAVING CREAM
A blend of potassium, sodium and soothing agents delivers hydration, while a complex of volcanic minerals works to stimulate collagen synthesis below the skin’s surface. ($25; giorgioarmanibeauty.com)

 

3. REMINGTON F-5790 PIVOT & FLEX FOIL SHAVER
Three flexible titanium-coated foils catch hairs on the face, chin and jawline. The cordless tool runs for 60 minutes and charges in five. ($54.99; mass retailers)

 

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4. BRAUN SERIES 3 390 SMOOTH & ADAPTABLE
Featuring three floating heads and a Smartfoil technology to reach hair growing in different directions, this ergonomically designed razor also can clean, lubricate and dry itself. ($159; mass retailers)

 

5. GILLETTE FUSION MVP
Suitable for even sensitive skin, the five-blade shaving surface comes equipped with a special blade for trimming sideburns. ($11.99; mass retailers)

 

6. BILLY JEALOUSY WHIPPED CREAM TRADITIONAL SHAVE LATHER
For a classic shave, this frothing formula features skin-calming extracts of licorice root, wheat germ and redness-reducing lavender oil. ($22; Target, billyjealousy.com)

 

7. KING OF SHAVES AZOR HYBRID SYNERGY SYSTEM RAZOR
Although technically a disposable razor, the Azor features a flexible hinge, nick-reducing rubber bumpers and coated Endurium blades that deliver a close, comfortable shave. ($8.99; Duane Reade)

 

8. HOMMAGE SANTIAGO SHAVE SET
This calf leather–bound razor comes with a “floating” magnetic stand and shaving brush for quick drying time. The angle between the blade and the handle was designed to catch even short hairs—wherever they may be. ($450 for set; hommage.com)

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