A new bill in the Senate is proposing an end to animal testing in the beauty sphere.
The bill would end the use of animal-based testing for cosmetics products in the U.S. and prohibit the sale of any cosmetic product that has been tested on animals after the enactment date. Called the Humane Cosmetics Act, the bill was proposed Monday with bipartisan support.
The concept has won the support Cruelty Free International and The Body Shop, who put out a statement about the bill’s introduction on Monday, as well as Sen. Cory Booker (D., N.J.), Sen. Martha McSally (R., Ariz.), Sen. Rob Portman (R., Ohio) and Sen. Sheldon Whitehouse (D., R.I.), the statement said.
The bill comes as consumer concern around ingredient makeup and animal testing become more mainstream. Big brands have signed on to the concept, including Cover Girl, which became Cruelty-Free certified in 2018.
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