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Nubian Heritage to Launch Facial Skin-care Line

The brand is expanding its African Black Soap collection to create its first facial skin-care line.

Riding off of its successful African Black Soap bath and body collection, Nubian Heritage is applying the treatment to its first certified homeopathic facial skin-care line.

“African Black Soap is a key ingredient and trusted treatment in West Africa for centuries,” said Richelieu Dennis, chief executive officer of Sundial Brands, the parent company of Nubian Heritage. “It’s a really healthy alternative for treating skin disorders, like acne, and it’s made with some incredibly rich ingredients that provide moisture without stripping the skin.”

The star ingredient is created with a mixture of palm ash, tamarind extract, plantain peel and the brand’s certified organic Shea Butter, which work to soothe the skin while minimizing the appearance of blemishes. To stay true to the heritage of the traditional remedy, the soap is ethically sourced from 14 women-led cooperatives in Ghana.

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“When we invest in women’s shea butter cooperatives in Ghana, we don’t just buy their products — we help them develop self-sustaining businesses,” Dennis said. “An ethical wage premium is paid to these enterprising women, and we aid in monitoring practices to ensure that the efficiency, health, profitability and quality of life is elevated for members of the co-ops.”

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These women are involved in every aspect of creating the formulations, like harvesting local produce and milling the soap. The traditional way the women blend the ingredients together ensures the formulations don’t lose any valuable nutrients or components that would be lost through heating or a chemical process. In addition to the natural, indigenous ingredients used, the products are also enriched with aloe, oats and vitamin E to treat issues like acne, eczema or psoriasis.

The African Black Soap collection consists of a toner, face wash, spot treatment, moisturizer, mud mask, blemish treatment pads and bar soap ranging in price from $4.99 to $16.99. The collection will be available on and through special order at Whole Foods starting in mid-January.

Dennis declined to speak about estimated retail sales for the collection.

“[The collection] adds a different, more authentic offering in the market that is actually effective and natural, but also fresh and new,” Dennis continued. “I think [customers] will be extremely excited by the transparency and the sourcing and the thousands of women in these co-ops who now have an opportunity to make a fair wage.”