VENETIAN SHADES: OPI, the Coty Inc.-owned nail polish company, introduced its new fall collection in Milan on Tuesday, taking inspiration from Venice.
The Venice collection features 12 shades with names such as St. Mark’s The Spot and My Gondola or Yours. It will be available worldwide in September at OPI’s distribution of salons, spas and retailers. Including elegant nudes, striking corals, dramatic darks and metallic shades, also available as gel polish, each bottle will retail for 15 euros, or about $16 at current exchange rate.
The line seeks to capture the essence of one of the oldest and most romantic European cities.
“Today, the collection is inspired by a man-made beauty, the art of a unique city,” said Simona Mongano, marketing director of color at Coty Italia, during a presentation held at an opulent, baroque Palazzo. “Thanks to its architecture, the art comes to life in a new journey and then in the year where Italy is in the spotlight for the Expo, OPI celebrates Venice.”
Previously, the company introduced Brazil- and Hawaii-themed collections.
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While the presentation was held during one of the warmest summer days, Mongano already had the upcoming Christmas collection on her mind, set to hit retailers in November.
“The arrival of the collections for Christmas is another important moment, where women like to try out the different,” she said, adding that “there are the holidays, the parties and there will be a collection, dedicated to Christmas with a very sparkling finish.”