Panasonic isn’t the first company that comes to mind when consumers think about beauty.
But that might be changing.
In October, Panasonic is looking to ramp up its current beauty offerings with its Micro-Foaming Cleansing Device.
Priced at $199.99 and slated to be sold on panasonic.com, this tool con- tains a Japanese-style soft brush designed to purify on one end, while the opposite end consists of a makeup remover plate that heats up via two temperature settings. The device also comes with a small pore-targeting silicone brush head to tackle the T-zone area.
The tool also contains a compartment where users pour in a foaming cleanser. The device’s cover/measuring cap then gets filled with water and is dumped in the middle of the brush. Once it’s turned on, the cleanser begins to foam into a meringue consistency.
“Having been known for being such a TV-focused brand for several years, the leadership has decided to say we have to start growing and expanding and relying on our other product lines,” said Corrie Murphy, vice president of consumer marketing and beauty, Panasonic USA. “Beauty is one of the strategic growth areas.”