By  on October 3, 2017

Philosophy can thank Chinese influencer, actress and singer Michelle Chen for a launch in China that yielded a 10-fold increase in sales.

The Coty Inc.-owned brand entered the Chinese market for the first time — via a pre-launch on Tmall in mid-July followed by an official rollout in early August — and according to Marie-Pierre Stark-Flora, senior vice president of global, Philosophy, sales skyrocketed to three times original projections.

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