By  on August 8, 2008

BETSY OLUM KNOWS HER PALE SKIN ISN’T THE BEST CANVAS FOR PINK MAKEUP, BUT SEPHORA’S SENIOR VICE PRESIDENT OF MARKETING HAS A MOLLY RINGWALD-ESQUE FONDNESS FOR THE HUE. SO WHEN TOO FACED DISCONTINUED HER FAVORITE SHADOW—A ROSY MAUVE DUBBED HEIRESS—SHE WAS HEARTBROKEN.

This story first appeared in the August 8, 2008 issue of WWD. Subscribe Today.

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