By  on November 20, 2012

Rob Robillard has moved from the high tech to the natural.

Since August, the Living Proof alum was appointed chief executive officer of Sensible Organics Inc., with expansion in mind. “We plan to be the first brand to truly make green beauty mainstream,” said Robillard. In his new role, Robillard oversees all strategy, sales, marketing, distribution and research and development for the company’s USDA-certified bath and body line, Nourish, and its private label manufacturing division. “What I love about it is similar to how I felt about Living Proof,” said Robillard. “I knew we could authentically and credibly enter the organic category because it carries the seal.”

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