According to Rodial’s founder, Maria Hatzistefanis, the brand’s newest skin-care launches, which feature a unique bee-venom based ingredient, are going to generate a major buzz. “I was really excited to share that this ingredient exists and that we can use it in skin care,” said Hatzistefanis, adding that the new range, called Bee Venom, are the most potent antiagers in the Rodial collection to date. “At the same time we wanted to come up with a ‘golden range’ for Rodial with the latest in antiaging tech.”
The lineup, which consists of a Super Serum for $200, a moisturizer for $190 and an eye cream for $140, features plant stem cells, said to improve skin tone and elasticity. The bee venom is said to increase blood circulation and plump skin, helping to lessen lines and wrinkles. The range also includes antiaging ingredients like bio marine collagen and hyaluronic acid. “The combination of ingredients helps the skin to behave younger and create its own new and fresh and healthy skin cells,” said Hatzistefanis. “We definitely have a consumer base that wants results and wants products that they can see the effects on their skin immediately, as well as long term.”
Other new Rodial products launching this month include a coconut-scented hybrid lip balm and lipstick — an extension of the brand’s foray into treatment cosmetics — called Glamstick, $24. Housed in a translucent rectangular tube, the product is designed to offer “easy to wear” shades and a lip-healing formula. “Rather than another lip balm from a jar, we wanted packaging a bit more fun, luxurious,” said Hatzistefanis. “We went for a glass-looking thick acrylic that has a very modern vibe about it. It took a while to come up with the nourishing and healing formula” (which contains vitamin E and cocoa butter).
Rodial’s third offering launching this month, Glamolash, $48, is a lash-lengthening serum, which features protein, vitamin B5 and a peptide complex. The Rodial Bee Venom range is available at Nordstrom and SpaceNK, while Planet Beauty has the exclusive on the Rodial Glamsticks and Glamolash.
Nip+Fab, another of Hatzistefanis’s beauty businesses, is also in growth mode. The range, which launched in Target stores in November 2011 and entered Ulta a year later, is meant to offer unique products at a more accessible price point. “Instead of using five key ingredients, we pick one that does the job,” said Hatzistefanis about the brand. “Packaging is a bit more basic but fun.”
New products include the Viper Venom Wrinkle Fix, a “skin refining serum” priced at $19.99, set to enter selected Ulta doors in April. The item, which features neuropeptides with “Botoxlike effects” and a “wrinkle blur technology” is said to tighten skin upon contact. Launching with the serum will be the Viper Venom Eye Fix, $14.99, housed in a roll-on applicator. The brand has also this month introduced its first Glycolic Fix Exfoliating Pads, $12.95, said to improve tone and texture with glycolic and hyaluronic acid as well as blue daisy to soothe skin. “I haven’t seen any other mass brand introduce glycolic exfoliating pads,” said Hatzistefanis. “With any great [beauty] trend, we want to be the first to have it. This is a range that is always about innovation. It’s always about what’s next.”
Launching this month into Ulta stores is the brand’s first CC cream, $14.95, designed to provide medium coverage and protect skin with SPF 30. Ingredients include a sunflower extract said to moisturize, oat extract for a smoothing effect and light-diffusing pigments to illuminate skin. A CC cream specifically for the eye area called CC Eye Fix, $9.95, will also roll out in conjunction with the face product. A new line of body butters has also just rolled out to Target doors, each designed to treat skin with conditioning agents. The range currently includes a Mango and Coconut Latte scent, each $8.49.
Although the brand would not talk numbers, industry sources estimate all new Rodial and Nip+Fab products could generate $8 million in their first year at retail.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews