By  on June 20, 2013

Seventh Generation aims to enhance its entrance into natural personal care with a line of six plant-based oils called Boosts.

When John Replogle, former president and chief executive officer of Burt’s Bees, took the helm at Seventh Generation in 2011, it seemed likely that the Burlington, Vt.-based green household products company would make a move into natural personal care. The inevitable happened last year as Seventh Generation broke into the category with basics ranging from body washes to facial wipes, its best-selling products so far.

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