Shea Terra Organics will be launched on Beautysage.com on May 21, with two new lines, the Hair Food Collection and a baby line. Industry sources expect the brand could generate $500,000 in first-year retail sales.
Shea Terra’s new Hair Food Collection includes a shine-inducing Mongongo and Banana shampoo conditioner and hair mask, priced from $18 to $28, a Marula & Ximenia Shampoo and Conditioner, $28 each, and Treatment Oil, $42, for dry, damaged hair. A Moroccan Argan Virgin Olive Oil Shampoo and Conditioner, each $28, and Hair Oil, $42, will also be part of the range.
The baby line will feature three collections; Bananas & Monkey Bread, Goats in the Argan and Marula Rooibos & Bees — each comprising a moisturizer, body wash and shampoo. All baby products will be priced at $28 apiece.
“I am so excited that Shea Terra Organics will be a part of the amazing assortment of brands featured on Beautysage,” said Tammie Umbel, chief executive officer and founder of Shea Terra Organics. She donates a portion of the proceeds for each of her products to various programs that benefit African communities. “My goal is to continue to find unique ingredients from Africa and create a skin care line that benefits everything affecting your body.”
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