Appeared In
Special Issue
Beauty Inc issue 05/08/2009

Nails are aglow this season with bright, fluorescent shades and vibrant variations on cheerful Crayola colors. “It’s about getting away from that gloom and doom feeling,” says Essie Weingarten, founder and president of Essie Cosmetics. “It’s a major shock, something that makes you feel like you’re wearing something new and exciting.”

This story first appeared in the May 8, 2009 issue of WWD. Subscribe Today.

In May, Essie launched Bright Lights, Big City — a collection of four vibrant hues ranging from tennis ball yellow to a shocking, multidimensional violet. Says Weingarten, “They put a smile on everyone’s face and that’s what it’s all about.”