By  on February 5, 2020

LONDON — Beauty entrepreneur Natalie Quail is putting her money where her mouth is, with a brand called SmileTime that offers home whitening kits that are vegan-friendly, sustainable and affordable.

SmileTime’s founder is also looking to put oral care back into the hands of consumers (rather than dentists) and over the next few months, the brand plans to launch two more product categories, lip care and clear aligners.

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