After a winter of extreme weather, with record-setting snowfalls and bone-chillingly low temperatures, the arrival of summer-themed beautifiers is a welcome harbinger of things to come. This season’s products, hitting counters in March, is a particularly cheery group. From the efficacious—L’Oréal Paris’ paraben-free clear self-tanning gel (an industry first)—to the adorable, such as Harajuku Lovers G of the Sea limited edition mermaid, this cool crop of scents, self-tanners and bronzers looks set to heat up business.

This story first appeared in the March 11, 2011 issue of WWD. Subscribe Today.

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