Tommy Bahama is entering into the wellness arena.
The Oxford Industries-owned brand has partnered with Boomer Naturals, a health and wellness company, on a co-branded collection of wellness products under the Tommy Bahama + Boomer Naturals collection name. The collection features CB5, a plant-based alternative to CBD that is a proprietary blend of natural ingredients containing no CBD or THC. It is believed to reduce pain and inflammation, lessen anxiety and improve sleep and skin conditions.
The Tommy Bahama + Boomer Naturals line offers a blend of terpenes from plants including rosemary, cacao and black pepper, all of which are on the FDA’s GRAS (Generally Recognized as Safe) list. Products will include pain relief roll-on in 3-oz. and 1-oz. sizes, tinctures and gummies in three flavors, InstaFreeze pain relief cream and massage oil. Eventually, pet treats and tinctures will be added, the companies said.
“We are very excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category,” said Doug Wood, chief executive officer of Tommy Bahama. “Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products that promote health and well-being. It’s one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle.”
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Mike Quaid, ceo of Boomer Naturals, said, “Our goal at Boomer Naturals is to help people live a balanced and healthier life, and we think that’s something Tommy Bahama’s guests are interested in, too. They enjoy life and want to live it to the fullest.”
The Tommy Bahama+Boomer Naturals wellness collection retails for $45 for the three-ounce pain relief roll-on and $55 for the tinctures to $63 for a 60-count of the gummies and $43 for the massage oil. They will be sold at Tommy Bahama retail stores and online at a Tommy Bahama Wellness site.