Wal-Mart is bringing back the original Hard Candy nail products to celebrate the brand’s 20th-anniversary year.
So get your Throwback Thursday Instagram ready: Hard Candy’s cult-hit Sky nail polish is back, including the famed ring around the bottle. This time, women don’t need to flock to Fred Segal or eBay — they can get it at Wal-Mart.
To honor the milestone, Wal-Mart Stores Inc. and Hard Candy’s manufacturer, NuWorld Beauty, are resurrecting the nostalgic nail collection, replete with the original formula and components. The five retro shades — Sky, Claws Up, Coconut, Mint and Scam — are joined by three new colors: Girlie, Tangerini and Zombie.
The Hard Candy 20th Anniversary Limited Edition Collection will hit shelves in April, retailing for $4. A limited-edition collector’s kit with cosmetics bows later this year as an online-only offer.
Hard Candy was one of the biggest indie success stories of the Nineties. Cofounder Dineh Mohajer created the then-revolutionary blue shade in her garage to match her sandals. Sales soared in just a year and a half to an estimated $10 million as women tossed their traditional reds and pinks and flocked to stores for fresh hues.
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Hard Candy blossomed into a full range of beauty, including a male nail line. LVMH Moët Hennessy Louis Vuitton acquired Hard Candy in 1999 for an undisclosed sum. Hard Candy later bounced around to Falic Fashion Group, and in 2009, NuWorld gained rights to the brand and relaunched it as an exclusive at Wal-Mart. Store executives confirm the line delivers “innovation and quality,” in a brand shoppers can get only at Wal-Mart. Industry sources estimate sales at $40 million a year.
In addition to the nostalgic rewind of the Hard Candy nail, NuWorld is rolling out several new items, including Fierce Effects, which features a lip gloss infused with argan oil. Other additions to the assortment include a glitter topcoat mascara, a topcoat to make any mascara waterproof, new primers, baked blushes and edgy pink and green mascaras. When Wal-Mart refreshes its shelves next month, Hard Candy is launching a line of new “how to” collections called Look Pro. The items are packaged in tins and retail for $8.
NuWorld is also expanding the Hard Candy logo into sunglass frames that will be sold in Wal-Mart’s Vision Centers.