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Special Issue
Beauty Inc issue 06/17/2011

Rounding up the most inventive beauty products hitting shelves now.

This story first appeared in the June 17, 2011 issue of WWD. Subscribe Today.



Maybelline New York Eye studio Color Explosion Luminizing Eyeshadow

Maybelline’s newest Eye Studio shadows, available in five light-catching shades, contain amino acid-coated pigments and reflective particles. $10.99

Cover Girl Natureluxe Mousse Mascara

This mousse mascara, formulated with natural beeswax, carnauba wax and tapioca polymers, provides clump-free volume without weighing lashes down. $8.99

Hourglass Film Noir Lash Lacquer
Touted as an industry first, this inky black eyelash topcoat features a straight brush applicator and a vitamin E-enriched formula. Apply to the outer tips of the lashes for enhanced definition. $28

NYX Haute Leopard Couture
The professional cosmetics brand’s sexy summer color palette includes two shimmering lip glosses, 24 bright eye shadows, two rosy blushes and four bronzers for a sunless glow. $25

Revlon Age Defying with DNA Advantage Cream Makeup SPF 20

Promising younger-looking skin in two weeks, Revlon’s vitamin-packed cream foundation contains a proprietary antiaging technology that prevents DNA damage with a blend of ceramide, cherry extract and sodium hyaluronate. $13.99

Benefit Cha Cha Tint

Following Benetint and Posietint, Benefit’s best-selling liquid-gel lip and cheek stain gets a mango-hued makeover for summer 2011. $29

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Jessica Simpson I Fancy You
The singer-cum-designer’s fourth scent is a love-inspired blend of pear, Fuji apple, lily of the valley and hyacinth. The glass flacon interprets a vintage fragrance bottle from Simpson’s personal collection. $59

Tokidoki Fragrance Roller Ball in Adieu
One of four scents topped with supercute Tokidoki characters, all of which have sweet notes like pink orchid, pear blossom and honeysuckle. $28

Lancôme Ô de L’Orangerie
This limited-edition summer scent, inspired by gardens in the south of France, contains orange zest, orange blossom essential oil, jasmine and soft bottom notes of cedar and benzoin. $55

FCUK Summer Her
Housed in a carefree tie-dyed flacon, this summery fusion of apple tart, mango, sparkling magnolia and freesia over a base of sheer patchouli and amber is launching with a male counterpart. $54



Chantecaille Ultra Sun Protection SPF 50 PA+++ Anti-Glycation Primer
This has a trio of sun-blocking agents plus antioxidants like lemon balm, white tea and carnosine to keep collagen intact. $85

AmorePacific Age Spot Brightening Pen
This treatment activates cell turnover and prevents hyperpigmentation with a patented formula containing horsetail and magnolia extracts, Korean ginseng and green tea. $140

Origins Spot Remover Acne Treatment Pads Salicylic Acid
This acne-blasting treatment tackles breakouts, scarring and unevenness with saw palmetto, salicylic acid and cucumber and apple extracts. $13.50

Kiehl’s Ultra Facial Oil-Free Lotion
Part of a new line inspired by Kiehl’s classic moisturizing lotion, this lightweight hydrator contains oil-reducing ingredients like cylindrica root extract and Antarctica-sourced antarcticine. $25.50

Estée Lauder Idealist Even Skintone Illuminator

Promising improved skin tone in two weeks, this has an exclusive glucosamine molecule and color-correcting optics. $58


Catwalk By Tigi Session Series Transforming Dry Shampoo
Tigi’s newest range includes this tobacco flower-scented dry shampoo that absorbs oil and odor and infuses volume and buildable matte texture. $19.95

Phyto Phytokératine Reparative Shampoo
Starring hyaluronic acid, pomegranate extract and a keratin filler, this restores and protects brittle, damaged hair. $24

Kérastase Age Premium Mousse Substantive
This collagen-infused treatment/styler hybrid contains calcium, ceramide and vitamin F to coat hair fibers and support cellular renewal. $39

Pureology Serious Color Care Antifade Complex
Suitable for blondes highlighted four levels or more, this restores strength and fills gaps with keravis, lemon and chamomile extracts. $24

Braun Satin Hair 7 IonTec
Push the button to activate a stream of shine-infusing, frizz-controlling ions. A proprietary bristle technology prevents breakage and scalp damage. $75


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