Good hair is a global quest. Here, some of the most popular frizz fighters around the world.
This story first appeared in the November 11, 2011 issue of WWD. Subscribe Today.
ALTERNA CAVIAR ANTI- AGING ULTRA SLEEK POLISHING SERUM $23.95
“Alterna Caviar Anti-Aging Polishing Serum is one of our best-selling frizz-fighting products! This gem smooths and repairs at the same time and never weighs your locks down!”
— Veronica Canello, vice president of purchasing
Costa Mesa, Calif., U.S.A.
GBS THE BEAUTY STORE
DAVINES MOMO MOISTURIZING ANTI-FRIZZ PROTECTIVE FLUID $23.50
“Our clients are always looking for frizz-fighting products, especially in Miami, where supersmooth hair is the ultimate accessory. Davines MOMO Moisturizing Anti-Frizz Protective Fluid not only smooths and blocks out humidity by creating a protective barrier, but it also heals all hair types from the inside out with antioxidant protection while adding lots of shine and body.”
— Shannon Dalbo, marketing director
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Coral Gables, Fla., U.S.A.
MISSLEME ESTETICA Y PERFUMERIA
KÉRASTASE ELIXIR K ULTIME 539 pesos or $41
“Our customers love this product because it’s five in one. Not only does it unfrizz your hair, but it also nourishes and adds shine and strength to it. This is definitely our most salable item for the price.”
— Manuel Trujillo, manager
Mexico City, Mexico
LEONOR GREYL SÉRUM DE SOIE SUBLIMATEUR 27 euros or $37.80
“Used on dry hair, this product smooths and removes frizz. It doesn’t weigh down hair, which remains silky and easy to style.”
— Pascale Cartier, director of beauty buying