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Young Consumers Tipping the Beauty Scales

Millennials are making healthier food choices, and beauty stands to benefit.

“You are what you eat,” as the adage says, and consumers, particularly younger ones, are taking it literally. According to Nielsen’s 2015 Global Health and Wellness Survey, 30 percent of Generation Z respondents and 33 percent of Millennials consider health attributes like “all-natural” and “made from fruits and vegetables” to be very important when food shopping. “People are leaving the word ‘diet’ behind and going toward total health and wellness 
[as a lifestyle],” says dietician Brooke Alpert. Beauty has followed suit with 
a slew of superfood-infused products. “When it’s broccoli [being marketed],” says Alpert, “everyone understands the benefits.”