Banila Co. is one of the top-selling brands in South Korea. The company is zeroing in on the U.S. market for growth of skin care with plans to add cosmetics.

MyChelle Dermaceuticals checks the box on a growing list of shopper demands with its formulas that are cruelty-free, 100 percent vegetarian and 88 percent vegan.

Amanda Chantal Bacon is deepening her foothold in the traditional beauty space with Beauty Shroom.

Industry sources estimate the brand’s fourth product will propel Glow Recipe’s skin-care business to $30 million in sales in 2018 alone.

In the first year, the brand will be available in 100 spas and luxury hotels, before launching flagships in Milan and Rome.

Walgreens is linking its pharmacists and beauty consultants to help promote better sun protection as the chain looks to leverage its pharmacists and trained cosmetics experts.

Tetra is said to offer four levels of protection.

The initiative, launching June 1, will feature more than 50 brands and 2,000-plus stockkeeping units.

Consumers know the importance of protecting against the sun, but aren’t lathering up enough. Vive Sana hopes its natural entry will turn that around.

Heritage brands are having a renaissance. The new owner of Georgette Klinger plans to reboot the legendary lineup with a few twists.

A mention from Kim Kardashian helped generate interest in the company’s Logic Toner.

Massage Envy has broadened its services and is adding an exclusive private-label brand to build sales and consumer loyalty.

Coachella might be beauty’s busiest festival, but H2O+Beauty hopes to net exposure to a new generation of consumers at Stagecoach.

SkinGenie is an example of how technology is changing the consumer experience in beauty.

The latest campaign from Cosmedix delivered a 527 percent return on investment from purchases made as a result of an activation merging influencers with brand loyalists.