By  on November 29, 2018

Marianna Hewitt and Lauren Gores Ireland aren’t your typical brand founders — but that may be why they’ve had so much success.

The pair of Los Angeles-based influencers have been able to translate their social media followings into sales. Their first product, the Summer Fridays Jet Lag Mask, $48, was picked up by Sephora before the brand had even launched, and within two weeks it was the best-selling skin-care product on sephora.com.

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