HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
The brand’s sheet masks have entered more than 3,000 Wal-Mart doors.
The reality star was earlier this year named global ambassador for the New Zealand-based purveyor of skin-care products containing Manuka honey and bee venom.
The Newa is set to launch at Bergdorf Goodman and Neiman Marcus for holiday.
The herb-driven skin-care brand has launched on Anthropologie’s web site with seven products priced from $24 to $96.
Starting with a peel from BeautyRx, The Ritualist will roll out new facial treatment offerings every six weeks.