Genius Sleeping Collagen

There’s been no rest for Rose Fernandez since she took the helm of prestige algae-based skin-care brand Algenist last March. “I’m always thinking about the business and how to continue to put us on the map to be recognized for our expertise in algae and alguronic acid,” she said.

Despite her lack of down time, Fernandez’s goal for 2019 is to help customers get their beauty rest, literally. Debuting this week on sephora.com and Algenist.com is the brand’s latest innovation, Genius Sleeping Collagen. The overnight treatment combines active collagen with alguronic acid for “dewy, cushioned skin.” It joins the Genius range, including Liquid Collagen and Liquid Collagen Lip. Retailing for $98, Sleeping Collagen will roll out to physical Sephora doors early next year, followed by availability on QVC, as well as international distribution.

Sleeping Collagen is one of the items employed by Fernandez to help double the business of the Tengram-owned company. Algenist did not comment on annual sales, but industry sources estimate they exceed $30 million.

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“Sleep is a really hot topic right now and the reality is the average American only gets six hours. We’re seeing a lot of discussion around sleep and how it is clearly important from a wellness perspective,” Fernandez said. “One of the best ways to set yourself up for a good night of sleep is to have a nightly ritual.”

But that’s not always easy in today’s fast-paced lifestyle where people are constantly plugged in, Fernandez explained. Without sleep, bodies produce an increased amount of the stress hormone cortisol that creates an inflammatory response, which may lead to a faster breakdown of collagen and elastin, she said. When collagen and elastin break down, skin loses firmness and radiance, and fine lines and wrinkles are more visible. In addition, skin is susceptible to moisture loss during sleep. Sleeping Collagen was formulated to offset those issues.

“It is used at night when the body is at rest and we know we are going to get the best uptake of any active ingredient,” said Fernandez, who added results are seen immediately. Algenist studies showed that after one use, 94 percent of subjects said their skin felt and looked more hydrated.

Fernandez expects Sleeping Collagen will entice new users to the burgeoning brand. “One of the things that excites me the most is that those that are here with us already will be thrilled about Sleeping Collagen. But we also continue to attract new clients through the fact that I believe we are the only brand that has an active vegan collagen on the market, which is pretty powerful.”

Sleeping Collagen kicks off a barrage of new launches for Algenist that is expected to expand the franchise into new categories. Fernandez promised 2020 and 2021 will deliver innovations that “never could have been done before.”

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