By  on December 12, 2018

The Korean Wave has swept Avon off its feet, with the cosmetics company launching a K-beauty line this month that will debut online in Russia before rolling out across Avon’s U.K. web site.

“K-beauty is expected to be a $13 billion market by 2020 and not only are they at the head of trends, it’s their approach to beauty that makes them so unique. Everything starts with, ‘How do you take the best possible care of your skin?’” said chief scientific officer Louise Scott.

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