By  on January 31, 2018

On the heels of the release of a bold campaign in collaboration with the All Woman Project, Babor is gearing up for U.S. expansion.

Even before CVS got the conversation going about airbrushed beauty images, Babor created a campaign featuring untouched photos of AWP cofounders Charli Howard and Clementine Desseaux, along with a diverse group of women including models, activists, mothers, editors and others. It follows last year’s partnership with Aerie and AWP, a nonprofit dedicated to helping girls and women feel good, empowered and confident about themselves regardless of age, shape or race. Babor is donating 50 percent of the sales from a seven-piece AWPxBabor Beauty Ampoule Set, available at AWPxBabor.com for $40.

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