Skin-care line BioClarity has re-branded in hopes to more clearly deliver its clean acne-treatment products to the masses.The direct-to-consumer brand has repackaged its products, launched a new moisturizer and brought New York dermatologist Rachel Nazarian into its fold as its key dermatologist partner.The BioClarity line uses a proprietary ingredient called Floralux that has a synergistic effect when combined with botanics and salicylic acid that aims to treat breakouts without causing dryness or itchiness, according to Melissa Reinking, senior director of marketing for BioClarity. Floralux is a chlorophyll-based "detoxifier," Reinking said, where the chlorophyll molecule has been wrapped in liposome so it can penetrate the skin. "It has antioxidant properties, it has all sorts of great vitamins in it…you can drink it, but you can also put it on the skin," she said.The line, just over a year old, was launched to fill what the BioClarity team saw as a white space in the beauty world. "There are 50 million Americans affected by acne annually, and there [wasn't] a great clean and green solution in the marketplace," Reinking said. "Not only is it packed with good-for-you ingredients, but also is gentle and kind to the skin."BioClarity is part of Adigica Health Inc., a new direct-to-consumer e-commerce business that focuses on skin, health and wellness products. The business is helmed by biotech entrepreneur David Hale, chairman of Adigica and BioClarity, who was chairman at SkinMedica from 2001 until 2014, when it was sold to Allergan. Adigica is planning to launch a supplements brand later this year, Reinking said.
Adigica Health has raised a Series 1 preferred financing round from its founders, board and early stage investors, according to BioClarity chief executive officer Rick Sliter. Those funds are expected to carry the business through 2018, when the company may look to raise a Series A round to help scale, he said.
BioClarity's new packaging highlights ingredients in each product. The brand's cleanser, for example, is housed in packaging labeled Cleanse 1, Keeping It Clean, Cucumber + Green Tea + Chamomile. The second step in the system is a treatment product called Complexion Perfection, an acne treatment which includes 2 percent salicylic acid and oat kernel. Next comes Restore, which contains Floralux.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast