PARIS — Biotherm Homme is sponsoring the Aquapower Expedition, which involves windsurf champion Florian Jung, marine biologist Frauke Bagusche and others sailing on a catamaran from Guadeloupe to Marseille, France.
“We have one common goal: to protect the ocean,” stated Jung.
The voyage — to be divided into eight stages — began on April 8 and will last for 72 days. It involves surf sessions, beach cleaning and the collecting of samples from an area of the Atlantic Ocean polluted with plastic.
The trip, during which Jung is using Biotherm Homme’s Aquapower 72H cream that’s due out in May, is being documented at aquapower-expedition.com.
Thirty-year-old Biotherm Homme is the bestselling premium men’s skin care brand worldwide, according to Euromonitor International. It’s owned by L’Oréal.
Biotherm kicked off the Biotherm Water Lovers program — of which the Aquapower Expedition is a part — three years ago to help water protection and preservation.