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Boscia Tackles Pits, Feet and Faces With Latest Innovations

A leading skin-care player at Sephora, the brand is aiming to stay on top with innovation.

Boscia is literally having a ball making sure beauty merchandise isn’t boring.

The charcoal-centered skin-care brand is stretching the popular ingredient into intriguing formats and venturing into products created for different body parts. It’s latest launches include the purifying orb Boscia has dubbed Charcoal Jelly Ball Cleanser, natural Charcoal Deodorant and Baby Soft Foot Peel, a treatment for the extremities that transport customers into Sephora, where the brand is exclusively sold.

The Charcoal Jelly Ball Cleanser is perhaps the most curious item among Boscia’s slew of introductions. Made by hand and designed to fit in the palm of a hand, the cleanser comes in a plastic container to hold it in place and encased in a balloon that has to be punctured with an enclosed pick to free. The gelatinous formula has activated black bamboo charcoal to absorb impurities, tamarindus indica seed gum to calm and hydrate skin, and hinoki oil for antioxidant protection and astringent benefits.

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“The lather is a finer lather than you are going to get from traditional foaming cleansers or gels,” detailed Michelle Fry, director of product development and regulatory at Boscia. “We consider users with sensitive skin in everything that we do. This is another item that has a really great effect on sensitive skin and is going to detoxify it while providing a unique way to wash the face.”

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The Charcoal Deodorant is key to Boscia’s push past the face. The talc-free powder odor and wetness controller escapes the pump topping the bottle housing it like a delicate puff of smoke. That subtle smoke doesn’t leave streaks of residue behind, and features activated bamboo charcoal and binchotan white charcoal powder to manage armpit stench and perspiration. The product is $20 as is Charcoal Jelly Ball Cleanser.

“Our customers are looking for natural products that are effective, and that’s going beyond just skin care now,” Fry said. “People are savvy with ingredients and they know many deodorants contain ingredients that aren’t great for them, and they are looking for ones that don’t contain those ingredients that actually work. We thought this would be the perfect blend, and it’s great for us to meet the needs of our clients with something beyond skin care for the face.”

The Baby Soft Foot Peel aims to meet the needs of Boscia’s clients beyond the face, too. Fueled by alpha hydroxy acids and fruit extracts, the peel fills booties meant to envelope feet for 60 to 90 minutes. The intention is to promote the shedding of skin on the feet to uncover soft skin underneath, and the process takes four to five days.

“Looking at trends taking place in Asia, the foot peel is something that’s taken very seriously there. Here in Southern California, our feet are exposed a lot of the time and often get overlooked unfortunately,” Fry said. “This is a product that there is no denying it’s working because you see it right in front of you. It removes the dead skin that is the problem and reveals smoother feet.”

The Baby Soft Foot Peel is priced at $20 for two single-use booties and is rolling out with Charcoal Deodorant to Sephora locations this month. The Charcoal Jelly Ball Cleanser will join them in May or June. After premiering online Dec. 27, Belinky divulged the deodorant is “closely approaching the top 10 [products] in our assortment.” She added the foot peel is similarly registering strong results. Even before hitting stores, Belinky said the peel inventory was quickly being depleted. “We were very pleasantly surprised,” she enthused.

In its 2016 annual report, Irvine, Calif.-based Boscia’s Japanese parent company Fancl disclosed Boscia “has become Sephora’s top-selling natural skin-care brand and entered the top 10 for all skin-care products.” The company suggested Boscia is priming its pipeline with pioneering products such as the Charcoal Jelly Ball Cleanser, Baby Soft Foot Peel and Charcoal Deodorant to keep its trajectory headed upward. Fancl stated, “The strategy for this business is to enact fast and innovative product development to achieve high growth.”