By  on August 19, 2015

With a background in botany, Alexandra Whitcombe is hoping to attract women in their early 30s and 40s with the launch of her skin-care line called Vendôme Paris.

“My mother raised me with gardening,” said Whitcombe, a New York-based florist who founded Trellis Fine Florals in 2011. “I did it almost everyday and I kept an interest in that and wanted to see how I could apply it to makeup and skin care.”

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